Meet Our Team

Meet Our Team 2018-02-16T01:51:26+00:00

Erica Edwards

Creative Director : Owner

Through Aveda, Erica has received advanced Head Mapping and Color Magic training along with being a part of the Aveda New York Fashion Week Team. Her passion for being an excellent stylist has driven her to accomplish every goal she sets. She specializes in “fixing”; whether it be a cut or color you’re unhappy with, her goal is to transform it into a beautiful, functional look. The extensive training she has received and the experience she has acquired over the years equips her with the tools to communicate, formulate, price appropriately, schedule precisely, and achieve with flying Aveda colors every time.

Erica spends her free time volunteering wherever she sees she can help, frequently visiting Hospice patients who are unable to come to the salon for various reasons. Other than volunteering, Erica has a family of her own in which she enjoys every moment possible with her husband Aaron Edwards, and her two beautiful, prodigious children Dane Edwards (eight y/o) and Delaney Edwards (twelve y/o). Naming the salon after their children was the easiest decision in creating it, besides choosing Aveda products to work with.

Erica always looks forward to a challenge and a new head of hair to work with, she can’t wait to see you in her chair!

Summer Fickes

Massage Therapist

For E-mail contact, please refer to the Spa Coordinator, Jaime Green, at

LMBT #NC16509

Living in the Ocean Isle Beach area for over 22 years, she recently graduated with honors from the massage program at Brunswick Community College. With over 500 hours in massage training she is excited to join and continue her education through Aveda. She takes pride in her work and loves seeing how recharged her clients feel after having a massage. Whether you come in for relaxation or to target a tight muscle, she is known for her therapeutic yet calming touch. Summer recognizes that massage encompasses the whole body: emotionally, mentally and physically. She is here to listen and work with you to customize a massage unique to your specific needs.

New Talent

Madison Schumacher

Bridal Coordinator : Stylist : Make Up Artist

Madison is a reigning Teen Miss Horry County who is excited to be in the growing beauty industry. Recently graduating from the Strand College of Hair Design, she is diving into our Aveda culture. Madison is applying what she has learned to create a beautiful mirror image for each one of her clients. She is excited to see you in her chair!

Frankee Williams

Social Media Coordinator : Stylist : Braid Connoisseur

Frankee is intrigued by the instant gratitude one receives when transforming a head of hair. As she closed in on graduating from the local cosmetology program, she was sought out by Erica Edwards and highly recommended by her previous employer. Frankee’s plans for her future include furthering her education through Aveda culture, forming strong relationships with her rapidly building clientele, and to gain experience side-by-side with other Aveda stylists such as Erica Edwards.

Future Talent

Jaime Green

Spa Coordinator : Guest Relations : Make Up Artist

Jaime is our soon-to-be Aveda Esthetician. She is attending the local esthetics program to achieve her certification and will be graduating in May of 2018. While she finishes up school, she works in the salon as our Spa Coordinator and Guest Relations Manager, along with being our lead makeup artist. She finds delight in making other people feel relaxed, comfortable, happy, and gorgeous inside and out. Her goal is to provide services paired with Aveda to help people feel naturally beautiful everyday.

Liam Keller

Salon Coordinator : Stylist Assistant

Liam has been working as Erica Edwards’ assistant for years and has been immensely passionate about Aveda since he was sixteen. As our Salon Coordinator, he assists the salon guests and staff wherever he can. He continues to pursue his dream of being a stylist and will be working alongside our styling team shortly. Liam, as well as the rest of our team, often takes time out of the weekends to attend classes Aveda has to offer regarding the newest styles, trending colors, new products, and the best ways to benefit our guests at the salon.