Meet Our Founder

Meet Our Founder 2021-01-15T18:09:27+00:00

Erica Edwards

Creative Director: Owner

Erica celebrates over 20 years in the beauty industry. Her passion and journey began when she was a young teen in western North Carolina and has taken her many different places, including Asheville, Chicago, New York, Toronto, Atlanta, Charleston, Chapel Hill, Wilmington, Myrtle Beach, and Charlotte. Erica and her family made the move to Ocean Isle Beach NC in August of 2009. While her plans never included opening a salon of her own, once she moved to the Brunswick County coast, she quickly realized that, in order to provide the salon guest experience she desperately wanted, she must create the space herself. With the help of her family and friends in this amazing area of the NC coast, her dream came true in 2015 with the opening of Dane Delane Salon Studio LLC and then again in the spring of 2018 with the expansion of the salon. The name of the salon sprang from the love of Erica and husband, Aaron, have for their two children, Dane  and Delaney. Along with a great passion for family and her craft in the hair industry, Erica has also cultivated a huge passion for sharing everything about what she has learned from some of the top educators in the industry with her staff. While spending over 9 years in Charlotte with Modern Salon & Spa and 3 more years with another Aveda Lifestyle Salon in SC, Erica was a part of the education team and helped train many assistant stylists and veteran stylists; she has had the pleasure of seeing many of her colleagues go from training with her to owning their own salons and becoming educators with Aveda. Nothing makes her beam with pride more than seeing anyone grow with education.

Erica also has many passions outside of family and the beauty industry. For over 3 years she has been a volunteer with our local Lower Cape Fear Hospice House where she visits with home bound patients. This experience has forever changed Erica in an incredible ways and she takes great pleasure in helping make those who are so sick feel beautiful and to forget about their pain for even a moment. Her other passions include traveling, earth and environmental issues, music, arts, sports, boating and putting her feet in the sand and water as much as possible.

Erica’s long list of talents within her craft include color and cut correction through her vast education and knowledge of Head Mapping, Color Magic, New York Fashion Week participation, and Master Haircutting Technical Training through Aveda. She prides herself on reaching whatever goal her salon guests want to achieve in any area related to their personal hair journey, which is all thanks to her incredible training. Erica has a following of salon guests from near and far, and some that have grown with her for over 15 years, but she never wants to give up the opportunity to work with a new head of hair! Our entire team sets a daily goal to do our best to make every salon guest feel and look their absolute best. We look forward to seeing you in our salon!